The Olive Young K-Beauty Edit went live inside Sephora Singapore stores and on Sephora’s online mall on September 2, 2026.
Malaysia and Thailand followed in the same Southeast Asia rollout.
This page covers which brands and products landed, what editors picked, where to see the range in person, and how it compares with ordering from Korea.
Contents
- What opened on September 2
- Which brands and products are in the Edit
- Editor picks in Singapore and Malaysia
- Where to see it in person
- Sephora Singapore vs buying in Korea
What opened on September 2
Sephora Singapore now carries the Olive Young K-Beauty Edit, both in stores and on the online mall.
The Edit is a curated shelf of Korean brands that Olive Young selects and supplies to Sephora as a vendor.
Unlike a typical vendor, Olive Young picks the brands and the individual products itself, and refreshes the mix by season and K-beauty trends.
The two companies signed a global partnership in January 2026, so the first Southeast Asia shelves arrived about eight months later.
For shoppers, the practical change is simple: products that used to require proxy shipping or the Olive Young global mall can now be picked up at a local Sephora counter.
Sephora runs about 2,700 stores in 35 countries, which is why this rollout can reach more markets quickly than Olive Young’s own direct stores, of which there are two in California.
| Launch date | September 2, 2026 (Singapore, online and offline) |
|---|---|
| Markets | Singapore, Malaysia, Thailand — first Southeast Asia markets |
| Scale | 20+ brands, 180+ products |
| Format | K-skincare: serums, creams, sun care, toner pads, cleansers, sheet masks |
| Discovery Launchpads | ION Orchard (SG), Fahrenheit 88 (KL), Siam Center (Bangkok) |
Which brands and products are in the Edit
The launch carries more than 20 brands and more than 180 products across the three countries.
That is a larger opening than the United States rollout a month earlier, which started with 19 brands and about 150 products in 580-plus Sephora stores in August 2026.
Confirmed brand names on the shelves include BioHeal BOH, Rejuran, Dr.
Althea, Torriden, beplain, MAKEPREM, and Cell Fusion C.
The Edit is built around skincare routines rather than makeup: serums, creams, sun care, toner pads, cleansers, and sheet masks.
On average that works out to roughly nine products per brand, so each label gets a compact lineup instead of a full wall.
Product selection is expected to shift as Olive Young reads local sales data and replaces or adds items.
Editor picks in Singapore and Malaysia
Local beauty media published their picks within days of the launch, and two names appear on both lists.
In Singapore, Her World’s editor picks include the Cell Fusion C Laser UV Sunscreen at $31 and the beplain Mung Bean cleanser.
In Malaysia, Harper’s BAZAAR’s beauty director highlights the Cell Fusion C Aquatica Cooling Sunscreen and the haruharu wonder Black Rice NAD+ serum mist.
Cell Fusion C’s sunscreen appears on both lists in different versions, which makes it the first thing worth testing in store.
Sun care is where local testing matters most, because finish and white cast are hard to judge from product photos online.
For the rest of the 180 products, no full price list has been published in Singapore dollars yet.
Where to see it in person
Three stores host K-Beauty Discovery Launchpads, which are spaces set up for sampling, pop-up events, and product education.
The locations are Sephora ION Orchard in Singapore, Sephora Fahrenheit 88 in Kuala Lumpur, and Sephora Siam Center in Bangkok.
Sampling is the fastest way to narrow down serums and creams before paying full price.
How long each Launchpad stays open has not been announced, so checking the local Sephora schedule before a visit is the safe move.
Shoppers outside these three cities can still order the Edit through each country’s Sephora online mall.
Sephora Singapore vs buying in Korea
A Korea trip still has one thing Sephora does not: 1+1 deals and planning sets, which are the signature value draws at Korean Olive Young stores.
If the goal is the lowest unit price, a Korea trip or a group order still wins on those promotions.
If the goal is trying before buying, the Sephora Edit wins, because testers and sampling events exist locally and returns follow Sephora’s policy.
Demand data backs the local option: from January to August 2026, Singapore and Thailand were both among the top five nationalities of foreign shoppers at Olive Young stores in Korea, alongside the US, Japan, and China.
Prices for most products in Singapore dollars have not been published, so a direct price comparison with Korean retail is not yet possible.
For shoppers who already know exactly which product they want, ordering from Korea may still be cheaper; for everyone still deciding, the local shelf is the faster route.
👉 Olive Young must-buys and 1+1 deals in Korea
👉 K-beauty brand directory and shopping guides
👉 How to read K-beauty ingredient lists
👉 Sephora vs Olive Young global mall shipping compared
Sources
- 20+ brands, 180+ products, launched Sep 2 2026, SG/MY/TH (view.mk.co.kr)
- Vendor model, Jan 2026 partnership, HK 2026 / Canada-Austral (sidae.com)
- No per-product SEA pricing found (herworld.com)
Quick tips for the first visit
- Start with sun care — editor lists in two countries both point at Cell Fusion C sunscreens.
- Test serums and creams at the Launchpad counters before committing to a full size.
- Check the Sephora online mall first if your city has no Launchpad store.
- Keep an eye on restocks; Olive Young refreshes the lineup by season and sales response.
FAQ
Q. Is makeup included in the first wave?
No. The Edit is structured around skincare routines: serums, creams, sun care, toner pads, cleansers, and sheet masks. Makeup is not the focus of the first wave.
Q. Is it cheaper at Sephora Singapore or ordering from Korea?
It depends. Korean Olive Young stores run 1+1 deals and planning sets that lower the unit price, but most SGD prices at Sephora Singapore are not published yet, so a like-for-like comparison is not possible.
Q. Which brands are confirmed at Sephora Singapore?
BioHeal BOH, Rejuran, Dr. Althea, Torriden, beplain, MAKEPREM, and Cell Fusion C are named in Korean press coverage. The full list of 20+ brands has not been published.
Which brand goes into your basket first — save this list for your next Sephora trip.
Cover photo: Skincare bottles, Location unknown, Aug — CC0 1.0
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