Rosé’s new single ‘new trick’ and its music video release on September 17, 2026 at 7:00 PM ET — which is September 18 at 8:00 AM KST.
Contents
- Rosé new trick release time: 7PM ET Sept 17, 8AM KST Sept 18
- Why is the release time printed in the teaser?
- Why was the MV shot on iPhone 18 Pro?
- Is ‘new trick’ a single or part of the next album?
- What is the song like? What the teaser and interviews say
- What numbers does ‘new trick’ have to beat?
Rosé new trick release time: 7PM ET Sept 17, 8AM KST Sept 18
The single and the MV go live on September 17, 2026 at 7:00 PM ET, which is September 18 at 8:00 AM KST in Korea.
Rosé’s own teaser post stated the time directly: "’new trick’ is yours, 9/17 at 7pm ET".
Korean media confirm the platforms go live simultaneously worldwide at that printed moment.
Korean fans get the song on the 18th, one calendar day after the US date — if a countdown says ‘9/17’, it is counting to the ET clock, not yours.
Only the ET and KST times are directly confirmed in coverage; the other time zones are straight arithmetic from the 7PM ET time, so check your own zone against the ET time rather than copying a chart.
If you are in the US East or Central time zone, this is an evening release — no staying up required.
| US East (ET) | September 17, 7:00 PM |
|---|---|
| US Central (CT) | September 17, 6:00 PM |
| US Pacific (PT) | September 17, 4:00 PM |
| UK (BST) | September 18, 12:00 AM |
| Central Europe (CEST) | September 18, 1:00 AM |
| Korea (KST) | September 18, 8:00 AM |
| Japan (JST) | September 18, 9:00 AM |
Why is the release time printed in the teaser?
The time was printed because the platforms go live everywhere at that exact printed moment, and Rosé’s caption carried it verbatim.
The teaser post read "’new trick’ is yours, 9/17 at 7pm ET", which sent international fans straight to search for their local conversion.
The single and MV release simultaneously across global streaming platforms at the announced time.
If you want the song the minute it drops, set a reminder against 7PM ET and convert once.
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Why was the MV shot on iPhone 18 Pro?
The ‘new trick’ music video was shot entirely on iPhone 18 Pro as part of Apple’s global ‘Shot on iPhone’ campaign.
The teaser dropped on September 16, right after iPhone 18 Pro and Pro Max pre-orders opened in Korea and other first-wave countries.
The timing lines up tightly: the iPhone 18 Pro launches in Korea on September 18 (KST), the same day the MV goes live there.
Apple has done this in K-pop before — NewJeans’ ‘ETA’ MV from July 2023 was shot on iPhone 14 Pro.
If the MV looks like an iPhone ad, that is because it is one.
Is ‘new trick’ a single or part of the next album?
Foreign media report ‘new trick’ is a standalone single, separate from the second full album planned for 2027.
Multiple outlets cover it as a one-off release between albums rather than a lead single.
Her first full album ‘rosie’ came out in December 2024, so this new single lands about 21 months later.
Rosé also told Vogue in a September 9 interview that new music activity is planned for next year.
Do not treat ‘new trick’ as the lead single of the next album — the standalone framing comes from foreign media, and the label has not officially confirmed it.
Watch release-day credits if you want the final word on where the song sits.
What is the song like? What the teaser and interviews say
‘new trick’ is a pop-rock track worked on with singer-songwriter Amy Allen, and Rosé has said it is not a sad song.
In a Vogue interview published September 9, she said she wrote it with Amy Allen right after this year’s Met Gala in New York, and that lately she found it hard to write sad songs the way she did during the ‘rosie’ era.
The pre-release teaser audio features distorted electric guitar and layered vocals, described as a different texture from her previous solo songs.
The MV is directed by Dave Myers, who worked with Rosé before on BLACKPINK’s ‘JUMP’ and has directed videos for Harry Styles, Ariana Grande, SZA, Taylor Swift and Kendrick Lamar.
The teaser photos show her outdoors in a blue top and teal check skirt, holding a large red lollipop engraved with ‘new trick’.
If you liked the brighter side of ‘rosie’ less than the sad songs, this track points the other way.
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What numbers does ‘new trick’ have to beat?
The reference point is ‘rosie’: her first full album, from December 2024, which hit No.3 on the Billboard 200 and No.4 on the UK Official Albums Chart.
Its lead single ‘APT.’ with Bruno Mars peaked at No.3 on the Billboard Hot 100, among the highest ranks ever for a K-pop female artist. ‘APT.’ also passed 100 million Spotify streams within 7 days of release, a figure tied to a Guinness World Record.
Her solo debut track ‘On The Ground’ (2021) topped both Billboard Global 200 and Global Excl.
US charts and entered the Hot 100, from a single album that sold over 440,000 copies.
Rosé currently sits above 70 million Spotify monthly listeners.
If ‘new trick’ charts, these are the numbers coverage will measure it against.
If I were a Korean fan, I’d plan the morning of the 18th around the 8AM KST drop, since it lands right alongside the iPhone 18 Pro’s Korea launch.
What I’d check first is not the charts but the sound itself — the teaser’s distorted guitar suggests a texture we haven’t heard from her solo work yet.
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Sources
- ‘rosie’ reached No.3 on Billboard 200 (Dec 2024) (topstarnews.net)
- iPhone 18 Pro full-shoot ‘Shot on iPhone’ campaign MV; pop-r (diarypoint.com)
- Dave Myers previously directed BLACKPINK ‘JUMP’; joint Insta (mbcdy.com)
Dates to note for the ‘new trick’ rollout
- September 16, 2026 — teaser drops, right after iPhone 18 Pro pre-orders open in first-wave countries
- September 17, 2026, 7PM ET — ‘new trick’ single and MV go live simultaneously on global platforms
- September 18, 2026, 8AM KST — Korean release moment, the same day the iPhone 18 Pro launches in Korea
- 2027 — second full album planned; title and exact date not yet announced
FAQ
Q. What time does Rosé’s ‘new trick’ come out in my time zone?
It releases September 17, 2026 at 7PM ET — 6PM CT, 4PM PT, 12AM BST September 18, 1AM CEST, 8AM KST and 9AM JST. Only the ET and KST times are directly confirmed; the rest is converted from 7PM ET.
Q. Is Rosé’s ‘new trick’ on an album?
Foreign media report it as a standalone single, separate from her second full album planned for 2027. The label has not officially confirmed the standalone status.
Q. Why is Rosé’s ‘new trick’ MV shot on iPhone?
It was shot entirely on iPhone 18 Pro for Apple’s ‘Shot on iPhone’ global campaign. The teaser dropped September 16, right after iPhone 18 Pro pre-orders opened, and the phone launches in Korea the same day the MV goes live there.
Q. When did Rosé’s ‘new trick’ teaser come out?
The teaser post dropped on September 16, 2026, one day before the release. It showed Rosé outdoors with a red ‘new trick’ lollipop and printed the release time: 9/17 at 7PM ET.
Q. Who directed Rosé’s ‘new trick’ MV and who is on the song?
The MV is directed by Dave Myers, who also worked with Rosé on BLACKPINK’s ‘JUMP’. The track is a pop-rock song made with singer-songwriter Amy Allen.
If you are in Korea, plan the morning of September 18 around it — 8AM KST is a commute-time release, so queue the song before leaving rather than waiting for lunch.
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