PETERPAN 1978 is a neighborhood bakery in Yeonhui-dong, Seodaemun-gu, open since 1978, best known for its Baby Buttocks bread (3,000 won) and listed by the Korea Tourism Organization among "BLACKPINK’s Favorite Spots".
It opens 08:00-21:00 every day of the year, so you can fit it in before most of your day.
This post covers what to order, what the breads cost, and how to get there by subway and bus from Hongik University Station.
What Is PeterPan 1978 in Seoul Known For?
| Hours | 08:00-21:00, open all year round |
|---|---|
| Neighborhood | Yeonhui-dong, Seodaemun-gu (near Hongdae / Sinchon) |
| Subway stop | Hongik University Station (Line 2, Gyeongui-Jungang, Airport Railroad), Exit 8 |
| Bus | 7612, 7734 or 7739 to Yeonhui-dong Community Center, then 79 m on foot |
| Signature breads | Baby Buttocks (3,000 won) and Sweet Red Bean Bread 1978 (3,000 won) |
| Jennie’s pick | Potato Bread |
| Phone | +82-2-336-4775 |
PETERPAN 1978 is a neighborhood bakery that opened in 1978 and has run from the same Yeonhui-dong location for over 40 years — about 48 years old as of 2026.
The Korea Tourism Organization’s English listing names two signature breads: the "Baby Buttocks" bread and the "Sweet Red Bean Bread 1978," which has kept the same flavor since 1978.
The same listing places the bakery in "BLACKPINK’s Favorite Spots," because Jennie featured it on her YouTube channel during her bread tour of Yeonhui-dong.
Regulars on a review platform rate it 4.0 out of 5 across 57 reviews, with the most common praise being friendly long-time staff and bread that is not overly sweet.
If you want a quiet, residential Seoul bakery with real history behind the counter, this is that kind of place; if you want a photogenic dessert cafe experience, read the seating section below first.
What to Order at PeterPan 1978
Get the Baby Buttocks bread (agi-gongdaeng-i, 3,000 won) and the Sweet Red Bean Bread 1978 (danpat-ppang, 3,000 won) — both are the signature items the official tourism listing names by name.
The Baby Buttocks bread is a soft, fluffy bun filled with cream cheese, and a local review notes it is made without eggs — useful if you avoid egg.
The red bean bread has used the same recipe since 1978, and a low-sugar red bean version also sits on the menu at 3,000 won.
Jennie’s pick is the Potato Bread (gamja-ppang), which the listing describes as savory with a fluffy texture, so it is the one to ask for if you are following the K-pop trail.
Point at these romanized names when you order, because the counter breads go by Korean names:
- 아기궁댕이 (agi-gongdaeng-i) — "Baby Buttocks," cream-cheese bun 2. 단팥빵 (danpat-ppang) — Sweet Red Bean Bread 1978 3. 감자빵 (gamja-ppang) — Potato Bread, Jennie’s pick 4. 저당단팥빵 (jeodang danpat-ppang) — low-sugar red bean bread
- 단팥빵 (danpat-ppang) — Sweet Red Bean Bread 1978, 3,000 won
- 감자빵 (gamja-ppang) — Potato Bread, Jennie’s pick
- 저당단팥빵 (jeodang danpat-ppang) — low-sugar red bean bread, 3,000 won
- 시오빵 (sio-ppang) — salt bread, 2,800 won
Egg allergy or not, the two signature breads cost 6,000 won together, which is the cheapest way to taste why this place has lasted 48 years.
PeterPan 1978 Menu Prices
On the review-platform menu snapshot, most individual breads run 2,800-3,000 won, with larger loaves from 6,500 to 8,500 won.
| Bread | Price |
|---|---|
| Baby Buttocks (아기궁댕이) | 3,000 won |
| Sweet Red Bean Bread 1978 | 3,000 won |
| Low-sugar red bean bread | 3,000 won |
| Salt bread | 2,800 won |
| Rye salt bread | 3,000 won |
| Whole-rye loaf | 6,500 won |
| Pumpernickel (half) | 8,000 won |
| Campagne | 8,500 won |
The Baby Buttocks sits 200 won above the salt bread (3,000 vs 2,800 won), which tells you the signature item is priced like an everyday bread, not a premium one.
If you are counting cash for a snack stop, budgeting around 6,000 won for the two signature breads covers you; coffee, if you want it, is priced in the section below.
Hours and How to Get There by Subway
PETERPAN 1978 opens 08:00-21:00 with no closing days — the Korea Tourism Organization listing says open all year round, and the Seoul Tourism Organization English listing gives the same 08:00-21:00 window, so the two official sources agree.
The bakery stays open 13 hours a day, but the trip from Hongdae involves a transfer from the subway to a local bus, so plan the ride into your schedule.
- Take Line 2, the Gyeongui-Jungang Line, or the Airport Railroad to Hongik University Station.
- Leave by Exit 8.
- Board bus 7612, 7734, or 7739.
- Get off at Yeonhui-dong Community Center.
- Walk 79 meters to the bakery.
Parking is listed as available per the KTO listing, though no capacity or fee details are published, so a car is not the easy option — the bus route is.
Navigating by the name "PeterPan 1978" rather than a single street address is the safer move, because sources list the address differently: the KTO lists 10 Jeungga-ro, Seodaemun-gu, while a newer 2026 guide gives 10 Yeonhui-ro 15-gil, most likely a road-name change that needs confirming on the map app you use.
If you only have a morning, the 08:00 opening plus the bus connection makes a 9 a.m. arrival realistic — and early matters, because popular loaves sell out (more on that below).
Is There Somewhere to Sit and Drink Coffee?
Seating is the one point where sources disagree, so do not count on sitting at the main store.
One source — a Seodaemun-gu city blog — says the main store has a cafe on the 2nd floor where bread can be eaten on site.
A Seodaemun-gu city blog says the main store has a cafe on the 2nd floor where bread can be eaten on site, while a low-confidence source describes 2nd-floor coffee seating at the branch — so the exact setup at the main store remains unconfirmed.
The two cannot both describe the current setup, and neither source is dated enough to settle it.
The undated menu snapshot lists americano at 4,500 won and cafe latte at 5,000 won — the latte costs 500 won more — but those are also snapshot values.
Check the official Instagram (@peterpanbakery_1978) the day you go, and plan the visit as takeout with the alley walk as your seat; if the cafe space is open, that becomes the bonus rather than the assumption.
Who PeterPan 1978 Suits — and What to Pair It With
It suits three kinds of visitors well: bread-first travelers who want natural-fermentation, low-sugar baking; K-pop followers chasing the Jennie stop; and walkers who prefer a quiet neighborhood to the Hongdae crowds.
The bakery carries 19 kinds of health breads and was an early mover in less-sweet baking in the area, using regional Korean ingredients such as chestnuts from Buyeo and mugwort from Jeju.
Reviewers note popular items like baguettes and the mammoth bread sell out by midday, so a morning visit is the safe bet given the 08:00 opening.
Yeonhui-dong itself is quieter and more residential than Hongdae or Yeonnam-dong, and the alleys around the bakery are the natural second half of the visit.
Before anything else I check the hours and whether the bus connection actually works from Hongik Univ.
Station — a bakery that opens at 08:00 only helps if the route is clear, and this one is: three bus options, then a 79-meter walk from the Yeonhui-dong Community Center stop.
If it were my trip, I would go right after opening on a weekday, order by the romanized names above, and let the Yeonhui-dong alley walk fill the rest of the morning.
👉 KTO listing for PETERPAN 1978
Related posts
📎 Seoul — everything we know
📎 📅 Upcoming Dates — Release & Event Calendar
Sources
- KTO listing says available; no further lot details found (english.visitkorea.or.kr)
- diningcode.com
- Visit Seoul: Hongik Univ. Station Exit 8 + buses 7612/7734/7 (english.visitseoul.net)
PeterPan 1978, Seoul: The Short Version
- PETERPAN 1978 is a Yeonhui-dong bakery open since 1978 — Baby Buttocks bread and Sweet Red Bean Bread 1978 are the signature items, both 3,000 won on the latest snapshot.
- Jennie’s pick is the Potato Bread (gamja-ppang), named in the KTO "BLACKPINK’s Favorite Spots" listing.
- Hours are 08:00-21:00, no closing days, per both official listings checked September 30, 2026.
- Go in the morning — reviewers report popular loaves sold out by midday — and check @peterpanbakery_1978 for prices and seating before you go.
FAQ
Q. What is PeterPan 1978 in Seoul known for?
A neighborhood bakery open since 1978 in Yeonhui-dong, known for the Baby Buttocks bread and the Sweet Red Bean Bread 1978, and listed by the Korea Tourism Organization among "BLACKPINK’s Favorite Spots" after Jennie’s Yeonhui-dong bread tour.
Q. What should I order at PeterPan 1978?
The Baby Buttocks bread (agi-gongdaeng-i) and the Sweet Red Bean Bread 1978 are the two signature items; the Potato Bread is the bread Jennie recommends. On the snapshot menu, the signature breads are 3,000 won each.
Q. How do I get to PeterPan 1978 by subway or bus?
Take Line 2, the Gyeongui-Jungang Line, or the Airport Railroad to Hongik University Station, Exit 8, then bus 7612, 7734, or 7739 to Yeonhui-dong Community Center, and walk 79 meters.
Q. What are the hours and closed days at PeterPan 1978?
08:00-21:00 with no closing days — the KTO listing says open all year round, and the Seoul Tourism Organization listing shows the same hours.
Q. How much do the breads cost?
On the undated snapshot menu, individual breads run 2,800-3,000 won and larger loaves 6,500-8,500 won; confirm current prices on the official Instagram before you go.
Check today’s bread list and prices on @peterpanbakery_1978 before you go, then call +82-2-336-4775 if you want loaves set aside.
Cover photo: AI-generated illustration (korean bakery bread) — AI-generated image, illustrative only
#PeterPan1978 #Seoulbakery #Yeonhui-dong #BLACKPINKJennie #Hongdae #Koreatravel
📅Upcoming Schedule — this week 23 · D-day Autumn season = post-summer brightening demand window (UV drSee all →
