韓国トック(お餅)デザートのトレンド:デザート投稿が40%増、2,000ウォンから

Korean rice cake dessert trend: dessert posts up 40%, items from 2,000 KRW

On September 12, 2026, Korean media reported that online posts calling tteok a dessert rose more than 40% from a year earlier.

Korean rice cake dessert trend: why tteok became an everyday dessert
Why tteok is suddenly a dessert
How much tteok desserts cost
Where to try trendy Korean rice cakes in Seoul
What tteok dessert comes next

Korean rice cake dessert trend: why tteok became an everyday dessert

The dessert drawing crowds right now is tteok — specifically pizza sulgi, a steamed rice cake topped like a pizza.
Four major Korean outlets covered the tteok-as-dessert frame between September 9 and September 12, 2026.
The breakout item is pizza sulgi, sold at traditional market tteok shops rather than dessert cafes.
Videos of it pushed combined YouTube views past 610,000 within days.

Pizza sulgi	Traditional market tteok shops
Butter tteok	Traditional market tteok shops
Strawberry sulgi, Nutella chocolate sulgi	In development as of September 9, 2026

Korean.dessert-Tteok-Songpyeon-Kkultteok.01 — Korean rice cake dessert trend: why tteok became an everyday dessert — Photo: Korean.dessert-Tteok-Songpyeon-Kkultteok.01 by by AndrewEick — CC BY 2.0 (Wikimedia Commons)

Why tteok is suddenly a dessert

Mentions of tteok as dessert rose more than 40% year-over-year, according to September 12, 2026 reporting citing the social analytics service SomeTrend.
That figure counts posts and mentions, not sales receipts, so treat it as a measure of conversation.
The jump clustered around Chuseok 2026, when rice cake demand is traditionally highest.
Shops report buyers now span age groups, from young social media users to middle-aged and older customers, and coverage credits rice as the base ingredient as part of the appeal.

Korean.dessert-Tteok-Hanbok-01 — Why tteok is suddenly a dessert — Photo: Korean.dessert-Tteok-Hanbok-01 by by shannon smith — CC BY 2.0 (Wikimedia Commons)

How much tteok desserts cost

Trending items at market tteok shops sell in the 2,000–3,000 KRW range per item as of September 9, 2026.
Coverage frames that as an affordable dessert price point, which is one reason the visit-and-post loop repeats.
Exact per-item prices vary by shop, so check the shop’s own menu before going.
If a cafe version sells the same item, expect a different price and no way to verify it from market data.

Where to try trendy Korean rice cakes in Seoul

The trending items are found at traditional market tteok shops, not franchise dessert cafes, with Seoul’s traditional markets cited as the discovery point.
The repeatable pattern reported in coverage is simple: see it on social media, visit a market tteok shop, then post a verification shot.
Individual shop names, addresses, and hours were not named in the September coverage, so treat market-level guidance as the verified part.
If you want a shop-by-shop list, the shops’ own Naver map pages are where a confirmed address would appear.

What tteok dessert comes next

Shops are developing strawberry sulgi and Nutella chocolate sulgi as follow-up menus, as of September 9, 2026 reporting.
Strawberry sulgi targets the winter strawberry season, which means the trend menu rotates with the seasons rather than settling into a fixed lineup.
More launches were reported as expected.
If you visit before the new menus land, pizza sulgi and butter tteok are the items already verified on shop counters.