Daiso Korea ran 150 beauty brands as of August 2026, up from 120 at the end of 2025, and co-develops exclusive lines with Tonymoly, Too Cool For School and CLIO at ₩5,000 or below per item.
That puts the discount store on the same shopping route as Olive Young for visitors buying K-beauty abroad.
This post covers the three exclusive brands, what the demand numbers say, where Daiso fits in the route, and what to buy as souvenirs.
What Are Daiso’s Exclusive K-Beauty Brands in 2026?
| Boncept | Tonymoly |
|---|---|
| TAG | Too Cool For School |
| Twinkle Pop | CLIO |
Daiso runs three co-developed exclusive beauty brands as of September 2026: Boncept with Tonymoly, TAG with Too Cool For School, and Twinkle Pop with CLIO.
These are made for Daiso together with the original brands, not repackaged stock already sitting on regular shelves.
All three are positioned at ₩5,000 or below per item, which is Daiso’s standard price band.
| Exclusive brand | Original brand partner |
|---|---|
| Boncept | Tonymoly |
| TAG | Too Cool For School |
| Twinkle Pop | CLIO |
The brand count itself grew from 120 at the end of 2025 to 150 by August 2026, which is 30 additional brands — a 25% increase in about eight months.
Both figures come from a Korean industry report published on September 21, 2026.
Daiso Skincare — Is It Worth Buying or Just Cheap?
The demand is real, not just a low price: foreign visitors’ pharmacy spending grew about 18.6 times in three years, from ₩7.6 billion in 2021 to ₩141.4 billion in 2024.
Daiso skincare has also gone viral, and a tourist quoted in the coverage said: ‘Heard Daiso in Korea is cheap and good for shopping… skincare products are famous on SNS so I bought several.’
The structural reason for the low prices is Daiso’s standard Korean price points, which run ₩1,000–₩5,000.
The co-developed exclusive lines sit at or under that ₩5,000 ceiling.
So you are not getting a markdown on a regular product — you are getting items made to sell at that price in the first place.
If you want a budget gift with a known brand name on it, the exclusive lines fit; if you want proven formulas you can compare against reviews at Olive Young prices, the exclusive lines cannot offer that comparison yet.
Olive Young vs Daiso: Where Does Daiso Fit in the Route?
Daiso is the budget final stop: Korean media reports the foreign shopper route now runs Olive Young first, then Daiso and pharmacies.
That means you do the main haul at Olive Young and pick up cheap extras at Daiso on the way back.
The two stops do different jobs.
Olive Young carries the brands’ regular lines at regular prices; Daiso carries its own co-developed versions at ₩5,000 or below.
No recent price comparison between the two stores for the same brand has been published, so you cannot verify a savings figure in advance.
| Your situation | What to do |
|---|---|
| Want a cheap souvenir or gift to bring home | Add Daiso as the last stop — multiple items at ₩5,000 or below each |
| Already shop at Olive Young | Look specifically for Boncept, TAG and Twinkle Pop — co-developed lines, not resold stock |
| Want a same-item price comparison with Olive Young | No published comparison exists — compare shelf prices yourself |
Which Daiso Exclusive Items Should You Buy as Souvenirs or Gifts?
For budget souvenirs, buy multiples of the co-developed items — every piece is ₩5,000 or below, so a few items still cost less than one mid-range Olive Young product.
For someone who follows CLIO or Tonymoly, the exclusive lines are the pick, since the items are co-developed with those brands and carry the name.
For the fullest selection, head to the beauty-specialized flagship store near Konkuk University (Konkuk Univ.)
Station, which is stocked with the exclusive lines.
The coverage names the lines but not individual hero products, so plan your haul by brand and price, not by specific SKU.
Only the three named lines are confirmed; the rest of the 150 beauty brands are not itemized in the reporting.
If I were putting together a gift haul, I would plan Daiso as the last, cheap stop after Olive Young and stick to the three named exclusive lines — and I would not promise anyone a specific item until the shelf confirms it.
How to Visit the Daiso Beauty Flagship at Konkuk University — and Buy From Abroad
The beauty-specialized flagship store sits in the Konkuk University (Konkuk Univ.) station area in Seoul.
Take the subway to Konkuk University Station (Line 2 or Line 7) and look for the beauty-specialized Daiso branch in the station-area shopping blocks.
Before you go, check three things on arrival, because none of them is published yet: the exact address and opening hours, whether the store processes tax refunds for foreign shoppers, and whether the exclusive lines are sold at other branches or shipped overseas.
- Plan the flagship stop after your Olive Young trip, since Daiso is the budget final stop in the reported route.
- Check the exact address and hours on Daiso Korea’s store locator before you set out.
- Look for the Boncept, TAG and Twinkle Pop shelves and confirm prices on the spot.
- If you want items shipped home instead, check whether Daiso’s online store lists the exclusive lines — overseas availability is not verified.
Related posts
📎 Olive Young — everything we know
📎 📅 다가오는 일정 — 발매·개봉·발표 캘린더
Sources
- Per-item prices not found on primary sources (ddaily.co.kr)
- Dong-A Ilbo 2026-09-23: pharmacy spend 18.6x growth, route s (donga.com)
- Not found in supplied search corpus (github.com)
What to Watch Next
- Watch for Daiso’s official announcement of the 150-brand milestone and the exclusive-line SKUs — none published as of September 27, 2026.
- If a same-brand price comparison with Olive Young is published, the souvenir math changes — recheck before your trip.
- Check the Daiso Korea store locator for the Konkuk flagship’s address and hours before you go.
FAQ
Q. What are Daiso’s exclusive K-beauty brands in 2026?
Three as of September 2026: Boncept with Tonymoly, TAG with Too Cool For School, and Twinkle Pop with CLIO — all co-developed for Daiso and priced at ₩5,000 or below per item.
Q. How much do Daiso exclusive-line products cost?
The co-developed products are positioned at ₩5,000 or below per item. Item-level prices and full lineups are not confirmed yet — check the shelf or Daiso Korea’s product search for exact SKUs.
Q. Why are tourists adding Daiso to their K-beauty shopping route?
Foreign visitors’ pharmacy spending grew about 18.6 times in three years, from ₩7.6 billion in 2021 to ₩141.4 billion in 2024, and Korean media now describe the route as Olive Young first, then Daiso and pharmacies. Tourists cite the low prices and SNS fame of the skincare.
Q. Can I buy Daiso exclusive K-beauty brands outside Korea?
Whether the exclusive lines are sold at overseas Daiso stores or shipped internationally is not confirmed. As of September 27, 2026, the lines are only documented at Korean stores, with the fullest selection at the Konkuk University flagship.
Q. Is Daiso skincare worth buying or just cheap?
The demand is real and the price ceiling is ₩5,000 per item, so the risk is small. The catch is that these are items made for the price band, not markdowns of the brands’ regular products — so judge each item on the shelf rather than expecting a CLIO or Tonymoly product at a discount.
For a first visit, the Konkuk University beauty-specialized store is the one stop designed around these exclusive lines, with co-developed items from Tonymoly, Too Cool For School, and CLIO priced at ₩5,000 or below.
Cover photo: Skincare bottles, Location unknown, Aug — CC0 1.0
#Daiso #K-beauty #OliveYoung #Boncept #TwinklePop #Koreanskincare #souvenirs
📅Upcoming Schedule — this week 23 · D-1 Autumn season = post-summer brightening demand window (UV drSee all →
