Seven-Eleven announced a new bibimbap series on August 27, 2026, made with singer Sung Si-kyung.
Contents
- Convenience store bibimbap: the three flavors are Pychang radish, gondele, and Jeonju beef
- Convenience store bibimbap sales are up 25%
- 25% NH card discount in October
- Launch date and the October 2–8 gift event
- Who this is for
Convenience store bibimbap: the three flavors are Pychang radish, gondele, and Jeonju beef
The autumn series has three flavors: a Pychang radish version, a gondele version, and a Jeonju beef version.
Pychang radish is a specialty radish grown in Punggi, and Jeonju beef points to the city best known for its own bibimbap.
Gondele is a small octopus, which makes that version the seafood option of the three.
All three land at Seven-Eleven stores nationwide on October 2.
Each flavor covers a different craving, so picking one comes down to whether you want seafood, meat, or something lighter.
If the trip is short, trying one flavor each visit is the simplest way to compare them.
Name spellings and full ingredient lists have not been confirmed by a second source yet, so check the package at the store.
| Launch | October 2, 2026, at Seven-Eleven stores nationwide |
|---|---|
| Lineup | Pychang radish, gondele (baby octopus-style), Jeonju beef |
| Card discount | 25% off with NH Nonghyup cards for one month from launch |
| Gift with purchase | October 2–8, 2026 |
| Price per item | Not published yet |
Convenience store bibimbap sales are up 25%
Convenience store bibimbap is no longer a novelty item in Korea.
Seven-Eleven says its bibimbap sales grew 25% year over year, which is why a new series is getting a singer collab and a month-long discount.
The company also points to rising demand from foreign visitors, and its own numbers for that growth differ between reports (15% and about 40%), so treat the exact figure as unclear.
What is clear is the direction: bibimbap has become a regular convenience store item that a traveler can actually buy.
For a visitor, that matters because a Seven-Eleven is close to any hotel, and a full rice bowl costs less than a sit-down meal.
No cooking, no reservation, no Korean needed at the counter.
25% NH card discount in October
The discount only works with NH Nonghyup cards, and it runs for one month starting October 2.
That means October is the cheapest window to buy, and waiting until November costs more.
Which card tiers qualify, and whether credit cards and check cards both count, has not been confirmed.
Whether the card discount can be combined with the gift event is also unknown.
If an NH card is easy to get, it is the straightforward way to pay during launch month.
Per-item prices for the three bibimbaps have not been published, so the actual savings in won cannot be calculated yet.
Launch date and the October 2–8 gift event
The series goes on sale October 2 at Seven-Eleven stores nationwide.
A gift-with-purchase event runs the first week, from October 2 to October 8.
That is a seven-day window, and it overlaps the entire first week of the discount month, so the earliest days are the best deal.
Thirty-six days separate the August 27 announcement from the launch, so stores should start stocking in early October.
Items can sell unevenly by location, and the Naver question about availability by store has no confirmed answer.
Buying in the first week covers both the gift event and the discount.
Who this is for
For a traveler, this is the easiest way to eat a Korean staple: no table needed and no language barrier.
For busy locals, it is a hot meal that fits a work lunch budget.
For Sung Si-kyung fans, it is a food collaboration tied to his name, which is the main marketing hook.
The series is designed around autumn, so a follow-up seasonal lineup is likely later, based on how Seven-Eleven runs these collabs.
Prices land only after the October 2 launch, so this page is worth a second visit after that date.
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Sources
What to check after October 2
- Check the shelf price at your local Seven-Eleven on October 2, since per-item prices were not announced in advance
- Bring an NH Nonghyup card to get the 25% discount during October
- Buy before October 8 if you want the gift-with-purchase item
- Confirm at the counter whether the discount applies to the flavor you picked
FAQ
Q. When does the Sung Si-kyung Seven-Eleven bibimbap series launch?
October 2, 2026, at Seven-Eleven stores nationwide.
Q. What are the three bibimbap flavors?
Pychang radish, gondele (small octopus), and Jeonju beef.
Q. Is there a discount?
25% off with NH Nonghyup cards for one month starting October 2.
Q. How much does each bibimbap cost?
Per-item prices have not been published yet. They should appear at stores on October 2.
Q. Does the NH discount work with any card, or only check cards?
The scope has not been confirmed. Which NH card types qualify is still unclear.
Check the shelf price on October 2 to see the actual discount amount.
Cover photo: Korean Bibimbap with dumpling by Jakub Kapusnak — CC0 1.0
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