Haitai released the French Pie Mini Peanut Butter Cream on September 17, 2026 — the first overseas food-brand collaboration in the pie’s 44-year history.
For you, that means a new bite-size snack with creamy peanut butter from the Philippines inside, and no confirmed price yet.
This post covers what it is, how it differs from the original and Petit Choco, the price situation, and where to look.
Contents
- Haitai French Pie Peanut Butter: What It Is and Who Makes the Filling
- How is it different from the original French Pie and Petit Choco?
- How much does it cost?
- Where to buy it in Korea
- Why 64 layers and a bite-size shape matter
- Is it worth trying, and can you take it home?
Haitai French Pie Peanut Butter: What It Is and Who Makes the Filling
It is a bite-size mini pie filled with Ligo creamy peanut butter, released on September 17, 2026.
The filling replaces the fruit jam that the original French Pie has used since 1982.
Haitai calls it the first overseas food-brand collaboration in the product’s 44-year history.
The pie keeps the original’s signature 64-layer puff pastry in a smaller bake.
Two spin-offs now exist, both in 2026: Petit Choco arrived 43 years after launch, and the peanut butter version follows within the same year.
If you track Korean convenience store snacks, this is the second French Pie change of the year.
When a new convenience-store snack appears, the first things worth checking are whether the price is published and which stores stock it.
This time, neither has been confirmed yet.
| Original French Pie (1982) | Rectangle, 13 kinds of fruit jam over its history |
|---|---|
| Petit Choco (2026) | Square, one-bite; hazelnut-chocolate cream instead of jam |
| Mini Peanut Butter Cream (2026-09-17) | Bite-size, 64-layer puff pastry; Ligo creamy peanut butter instead of jam |
How is it different from the original French Pie and Petit Choco?
The peanut butter version swaps the original’s fruit jam for Ligo creamy peanut butter, in the same way Petit Choco swapped it for hazelnut-chocolate cream.
The original stays a rectangle; both 2026 spin-offs are one-bite formats.
Petit Choco was the first spin-off and the first time the shape changed to a square.
Its cream blends hazelnuts from Turkey — the world’s largest hazelnut producer — with Singaporean cocoa.
The new version follows the same pattern: nut-based cream instead of jam, 64-layer puff pastry kept intact.
If you liked Petit Choco, the peanut butter version follows the same spin-off pattern.
If you only know the jam original, expect the filling, not the pastry, to be the difference.
How much does it cost?
No retail price has been published for the Mini Peanut Butter Cream as of September 20, 2026.
Any specific number you see quoted elsewhere is not a confirmed price.
The only arithmetic available comes from Haitai’s own historical figures: 400 billion KRW in cumulative revenue divided by 1.2 billion pies sold since 1982 gives about 333 KRW per pie on average.
That is a 44-year average, not today’s shelf price.
Similar mini pastry packs in Korean stores sit in a roughly 1,000–2,000 KRW range, though the exact figure for this product is not confirmed.
If you are building a shopping list, wait for a confirmed per-pack price and check the first store receipts.
Pack count and weight are also not yet published.
Where to buy it in Korea
The original French Pie is a room-temperature bakery snack sold at Korean convenience stores and marts, and the mini spin-offs follow the same distribution.
Convenience stores to look at are CU, GS25, and 7-Eleven, plus supermarkets nationwide.
Which chain stocks it first has not been confirmed, so it can appear in one chain before the others.
Whether it reaches online malls or airport duty-free is also not confirmed.
If you are in Korea, start with the convenience stores near you and check the snack shelf directly.
If you are leaving soon, ask at the store counter rather than counting on the airport.
Why 64 layers and a bite-size shape matter
The 64 layers are what make the pastry flaky, and they come from how puff pastry is built.
Dough is folded around butter — typically a 3-fold repeated three times — with cold rests between folds, so alternating layers puff apart in the oven.
Keeping the dough cold and the layers even is what decides the texture.
For the mini square format, Haitai fine-tuned the size and number of vent holes so heat spreads evenly and the smaller bake stays crisp.
One side note for readers abroad: ‘pie’ in Korean snack names is a borrowed word, carried over via Japan, and does not mean an American-style pie.
If you bake, the layering principle is the same one you would use at home — cold dough, even folds.
If you just want to eat it, the practical takeaway is simple: the small format is engineered to stay crisp.
Is it worth trying, and can you take it home?
The peanut butter filling is aimed at buyers who found the original’s fruit jam too tart, though the flavor description comes from the launch coverage and has not been widely reviewed yet.
It contains peanuts, and the full allergen list is not yet published.
Snacks in this category are room-temperature products with a shelf life of roughly several months, which is why they are common Korea travel souvenirs.
The original French Pie itself has sold 1.2 billion units and taken more than half of the Korean pastry market every year, so distribution is broad.
If you have a peanut allergy, check the actual pack label before buying — the printed list is the only reliable source.
If you are packing souvenirs, the room-temperature format travels well within its printed date.
If I were adding this to a snack run, I’d treat it as a low-risk impulse buy rather than a planned purchase — the collab history is interesting, but I’d wait for a confirmed per-pack price before calling it a good deal.
The first thing I’d check on the shelf is the pack label, since that is the only place the allergen list and date are guaranteed to be accurate.
Related posts
Sources
- Price not disclosed in available coverage (intramagazine.com)
- Petit Choco details: square format, hazelnut-chocolate cream (mhns.co.kr)
- Puff pastry principle (ko.wikipedia.org)
Summary
- The Mini Peanut Butter Cream launched September 17, 2026 — the first overseas food-brand collab in the French Pie’s 44-year history.
- It replaces the original’s fruit jam with Ligo creamy peanut butter, following Petit Choco’s nut-cream pattern from earlier in 2026.
- No retail price is confirmed — the often-quoted 333 KRW figure is a 44-year revenue-per-pie average, not a current price.
- Look for it at CU, GS25, 7-Eleven, and supermarkets; which chain stocks it first is not confirmed.
- The Petit Choco launch coupon event (Chanel wallet, hotel vouchers) belonged to that product — no promo is confirmed for the peanut butter version.
FAQ
Q. What is the Haitai x Ligo French Pie Mini Peanut Butter Cream?
A bite-size, 64-layer mini pie filled with Ligo creamy peanut butter from the Philippines, released September 17, 2026 — the first overseas food-brand collaboration in the French Pie’s history.
Q. How much does the Haitai French Pie peanut butter mini cost?
No retail price has been published as of September 20, 2026. The 333 KRW figure floating around is cumulative revenue divided by units sold since 1982, not today’s price.
Q. Where can travelers buy Haitai French Pie spin-offs in Korea?
The original is sold at Korean convenience stores (CU, GS25, 7-Eleven) and supermarkets as a room-temperature snack, and the spin-offs follow the same channels. Duty-free and online availability are not confirmed.
Q. Does the peanut butter version have a coupon event like Petit Choco?
The Chanel wallet and hotel voucher promotion belonged to the Petit Choco launch. No promo event has been confirmed for the peanut butter version.
Q. Is the Mini Peanut Butter Cream safe for people with peanut allergies?
It contains peanut butter, so it contains peanuts. The full allergen list is not yet published — check the pack label before eating.
If you spot the French Pie Mini Peanut Butter Cream at a CU, GS25, or 7-Eleven, grab a pack and see how the peanut butter version compares to the original.
Cover photo: AI-generated illustration (peanut butter pastry) — AI-generated image, illustrative only
#HaitaiFrenchPie #Koreanconveniencestoresnacks #Ligopeanutbutter #Koreansnacks2026 #PetitChoco
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