On September 12, 2026, Korean media reported that online posts calling tteok a dessert rose more than 40% from a year earlier.
Korean rice cake dessert trend: why tteok became an everyday dessert
| Pizza sulgi | Traditional market tteok shops |
|---|---|
| Butter tteok | Traditional market tteok shops |
| Strawberry sulgi, Nutella chocolate sulgi | In development as of September 9, 2026 |
The dessert drawing crowds right now is tteok — specifically pizza sulgi, a steamed rice cake topped like a pizza.
Four major Korean outlets covered the tteok-as-dessert frame between September 9 and September 12, 2026.
The breakout item is pizza sulgi, sold at traditional market tteok shops rather than dessert cafes.
Videos of it pushed combined YouTube views past 610,000 within days.
Why tteok is suddenly a dessert
Mentions of tteok as dessert rose more than 40% year-over-year, according to September 12, 2026 reporting citing the social analytics service SomeTrend.
That figure counts posts and mentions, not sales receipts, so treat it as a measure of conversation.
The jump clustered around Chuseok 2026, when rice cake demand is traditionally highest.
Shops report buyers now span age groups, from young social media users to middle-aged and older customers, and coverage credits rice as the base ingredient as part of the appeal.
How much tteok desserts cost
Trending items at market tteok shops sell in the 2,000–3,000 KRW range per item as of September 9, 2026.
Coverage frames that as an affordable dessert price point, which is one reason the visit-and-post loop repeats.
Exact per-item prices vary by shop, so check the shop’s own menu before going.
If a cafe version sells the same item, expect a different price and no way to verify it from market data.
Where to try trendy Korean rice cakes in Seoul
The trending items are found at traditional market tteok shops, not franchise dessert cafes, with Seoul’s traditional markets cited as the discovery point.
The repeatable pattern reported in coverage is simple: see it on social media, visit a market tteok shop, then post a verification shot.
Individual shop names, addresses, and hours were not named in the September coverage, so treat market-level guidance as the verified part.
If you want a shop-by-shop list, the shops’ own Naver map pages are where a confirmed address would appear.
What tteok dessert comes next
Shops are developing strawberry sulgi and Nutella chocolate sulgi as follow-up menus, as of September 9, 2026 reporting.
Strawberry sulgi targets the winter strawberry season, which means the trend menu rotates with the seasons rather than settling into a fixed lineup.
More launches were reported as expected.
If you visit before the new menus land, pizza sulgi and butter tteok are the items already verified on shop counters.
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Sources
- No specific shop names confirmed in English-language results (nocutnews.co.kr)
- Imported Dubai chocolate bars retail around 9,000-15,000 KRW (donga.com)
- Shops developing strawberry sulgi and Nutella chocolate sulg (segye.com)
Korean tteok dessert trend, in one pass
- Dessert-framed tteok posts rose 40%+ year-over-year, per SomeTrend data reported September 12, 2026.
- Pizza sulgi and butter tteok sell at traditional market tteok shops, roughly 2,000–3,000 KRW per item.
- Strawberry sulgi and Nutella chocolate sulgi are in development as of September 9, 2026.
- The verified finding point is Seoul’s traditional markets; individual shop names were not published in coverage.
- Numbers in this post are as of September 12, 2026.
FAQ
Q. What Korean desserts are trending right now?
As of September 2026, pizza sulgi and butter tteok from traditional market tteok shops are the trending Korean desserts, with follow-up menus like strawberry sulgi in development.
Q. Is the 40% figure about posts or actual sales?
Posts. The 40%+ increase measures online mentions of tteok as dessert, from the social analytics service SomeTrend, not sales statistics.
Q. Where can I try trendy Korean rice cakes in Seoul?
Traditional market tteok shops are the verified finding point. Coverage named markets rather than individual shops, so a shop-level list is not available from this reporting.
Q. How much do pizza sulgi and butter tteok cost?
Market tteok shops sold trending items in the 2,000–3,000 KRW range per item as of September 9, 2026, though exact prices vary by shop.
Q. Is tteok connected to the Dubai chocolate trend?
Coverage frames tteok as following the Dubai chocolate wave, sharing the same see-online, visit-the-shop, post-verification consumption pattern.
Cover photo: Korean rice cake-Kongtteok-01 by by eunduk at Flickr — CC BY-SA 2.0
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