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In one line
KTO is running two tourism campaigns: ‘Go Local’ to draw international tourists beyond Seoul, and a Busan campaign with Stray Kids that passed 10 million views; 100 tourists were selected for a Park Bo-gam sound-exploration trip.
⚡ Latest developments
- Oct 8 100 tourists were selected to explore Korea’s sounds with Park Bo-gam as part of a tourism campaign, beating odds of 23 to 1.
- Oct 7 KTO launched the ‘Go Local’ campaign to draw international tourists beyond Seoul and revitalize regional airports and ports, alongside a travel service improvement push for foreign visitors.
What this means if you are travelling to Korea
- If you’re planning a trip beyond Seoul, watch KTO’s ‘Go Local’ campaign for regional travel ideas.
- Visiting Busan or a Stray Kids fan? Check the KTO Busan campaign content.
- KTO says it is working on improved travel services for foreign tourists — check what’s new before you go.
01 What happened
| When | October 2026. The ‘Go Local’ campaign launched 2026-10-07. The Park Bo-gam tourist selection was announced 2026-10-08. The Stray Kids Busan campaign passed 10 million views as of 2026-09-28. |
|---|---|
| Where | South Korea nationwide for ‘Go Local’, with focus on regional airports and ports beyond the capital. The Stray Kids campaign centers on Busan. |
| What | KTO launched a ‘Go Local’ campaign to attract international tourists beyond Seoul, announced 100 selected tourists for a sound-exploration trip with Park Bo-gam, and its Stray Kids Busan campaign passed 10 million views. |
02 Why it is happening
KTO wants international tourists to visit regions outside Seoul and hopes the ‘Go Local’ campaign will revitalize regional airports and ports. It is also pushing improvements to travel services for foreign visitors and using celebrity-led campaigns, like Stray Kids for Busan, to reach international fans.
03 How it has unfolded
- Oct 8 Update100 tourists were selected to explore Korea’s sounds with Park Bo-gam as part of a tourism campaign, beating odds of 23 to 1. — The Korea Times, VnExpress International
- Oct 7 NewKTO launched the ‘Go Local’ campaign to draw international tourists beyond Seoul and revitalize regional airports and ports, alongside a travel service improvement push for foreign visitors. — The Korea Times, 스타뉴스
- Sep 28 NewKTO’s Busan tourism campaign featuring Stray Kids passed 10 million views. — The Korea Times, VnExpress International
04 Who is reporting it
- KTO launches campaign to draw int’l tourists beyond capital city — The Korea Times, Oct 7
- Stray Kids drives 10 mil. views for Busan tourism in KTO’s latest campaign — The Korea Times, Sep 28
- 100 tourists beat 23-to-1 odds to explore Korea’s sounds with Park Bo-gum — VnExpress International, Oct 8
- Korea Tourism Organization (KTO) launches ‘Go Local’ campaign amid hopes of revitalizing regional airports and ports — 스포츠조선, Oct 7
- Korea Tourism Organization Launches Travel Service Improvement Campaign for Foreign Tourists — 스타뉴스, Oct 7
- K-pop band Stray Kids’s videos for Busan tourism campaign rack up 10 million views — VnExpress International, Oct 5
05 Our guides on this
- First Time in Korea Travel Tips: No Visa, No Tipping (2026)
- T-money Card Korea 2026: Price, Fares, How to Recharge — T-money card guide
- How to pay for bus in Seoul: tap twice, T-money card, 2026 fares
- Can I Use Apple Pay in Korea Subway? Yes, With a T-money Card in Apple Wallet
Questions people ask
What is KTO’s ‘Go Local’ campaign?
A Korea Tourism Organization campaign launched 2026-10-07 to draw international tourists beyond Seoul, alongside efforts to revitalize regional airports and ports and improve travel services for foreign visitors.
How can I join the Park Bo-gam campaign?
Not open now. 100 tourists were already selected on 2026-10-08 to explore Korea’s sounds with Park Bo-gam, beating odds of 23 to 1. No new round has been announced.
What is the Stray Kids Busan tourism campaign?
A KTO Busan tourism campaign featuring Stray Kids, whose videos passed 10 million views as of 2026-09-28. Check KTO’s channels for the campaign videos and Busan travel content.
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